E-commerce companies do not always consider their packaging as carefully as those who sell in-store, though this is not true for Glossier, a digitally native, successful modern beauty brand. The Glossier Mask Duo Set package was available exclusively for a limited time on Glossier.com and was carefully thought out to provide a long unveiling experience to savor upon delivery. The presentation was clever in its cross-industry modeling, unique and extremely functional as a cosmetics package, and pretty enough to be restyled in a woman’s bedroom or bath for multi-use storage.
