This to-go margarita kit was designed to bring the upscale cocktail experience home during the pandemic, complete with a compelling unboxing process and interactive activity. The clamshell package with a branded bellyband opens to reveal a card with steps for making the cocktail. Bottles of Don Julio Blanco tequila and Cheeky Margarita Mix are held snugly in a sustainable diecut tray made of rigid paperboard, and the box is printed with Don Julio’s brand graphics in vivid shades of blue, evoking a beachside experience.
