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Coach Monopoly


Project Description

Coach is a global leather brand that needs little introduction. Three storied companies came together when Burt Rigid Box helped Coach to package a crossover project with Monopoly, the famous American board game. Burt Rigid created a custom paperboard box to hold the massive, limited-edition leather board and storage case and packed out the paper components printed locally by a Burt Rigid partner. After counting, banding, and shrink-wrapping the co-branded Coachopoly money and Chance and Community Chest playing cards, Burt Rigid packaged it all in oversized rigid boxes decorated with a gold-stamped logo.