BRB’s Glossier packaging featured on the Dieline

Dec 6, 2017

When it comes to high-end packaging, form is as important as function. Beyond protecting sought-after goods, what’s needed is brand power—the ability to create a sense of luxury and prestige in the unique language of a particular brand. Made of strong paperboard overlaid with printed and embellished paper, leather, or fabric wraps, rigid boxes offer an excellent mix of product protection and perceived luxury.

The Paperboard Packaging Council (PPC)—the national association for the manufacturers of paperboard packaging—recently brought together several design firms and rigid box manufacturers to discuss design and market trends in rigid box making. Here are their top insights.

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