Burt VP Laura Brodie discussed rigid trends

March 18, 2018

Paper and paperboard have maintained a strong position in luxury and premium packaging with their ability to serve as a canvas for pristine graphics and eye-catching embellishments.

Though consumers’ on-the-go lifestyles have led brands to explore multiple packaging materials and formats that offer convenience and portability, paper-based substrates can offer a surprising level of strength, versatility and sensory appeal. And with only a few precious seconds to attract a consumer, an advantage of paper-based packaging is the variety of ways it can be enhanced to stand out to shoppers.

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