Burt VP Laura Brodie discussed rigid trends

March 18, 2018

Paper and paperboard have maintained a strong position in luxury and premium packaging with their ability to serve as a canvas for pristine graphics and eye-catching embellishments.

Though consumers’ on-the-go lifestyles have led brands to explore multiple packaging materials and formats that offer convenience and portability, paper-based substrates can offer a surprising level of strength, versatility and sensory appeal. And with only a few precious seconds to attract a consumer, an advantage of paper-based packaging is the variety of ways it can be enhanced to stand out to shoppers.

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BRB’s Glossier packaging featured on the Dieline

Dec 6, 2017

When it comes to high-end packaging, form is as important as function. Beyond protecting sought-after goods, what’s needed is brand power—the ability to create a sense of luxury and prestige in the unique language of a particular brand. Made of strong paperboard overlaid with printed and embellished paper, leather, or fabric wraps, rigid boxes offer an excellent mix of product protection and perceived luxury.

The Paperboard Packaging Council (PPC)—the national association for the manufacturers of paperboard packaging—recently brought together several design firms and rigid box manufacturers to discuss design and market trends in rigid box making. Here are their top insights.

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Burt Rigid Box wins Luxe Pack "In Green” award for Godiva

June 2016

LUXE PACK NEW YORK 2016 celebrated its best annual show. The largest U.S. tradeshow dedicated to creative design packaging celebrated its 14th edition with record breaking attendance. Held at Pier 92 for its 3rd consecutive year, the show floor welcomed a full house of 3768 visitors, a 4.66% increase from 2015 and showcased over 240 exclusive exhibitors. The variety of strategic exhibitor selection this year brought the best of industry suppliers within the cosmetics, fragrance, fine foods, fashion, and wine & spirits market all to one venue. This dynamic fusion of participation between exhibitors and guests was the perfect platform for impactful exchanges of real time first-rate packaging business development. 

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